Each teammate has their own SOUL.md — a system prompt grounded in the way real-world specialists work. You don't need to know which one to call. Divine, the chief of staff, routes for you.
The brain that routes everything else.
Reads your one-line ask and routes it to the right teammate.
“I need to launch a Shopify store for handcrafted Bidri brass by Friday. Where do we start?”
Keeps investors warm and your raise on track — updates, decks, data rooms.
“Write this month's investor update: hit 1,200 users, ₹4L MRR, hiring 2 engineers.”
Design, brand, video, art direction.
Pixel-perfect interfaces that feel premium without trying.
“Design a pricing page for a ₹999/month meditation app. Hindi-first audience.”
Decides what the brand should *feel* like before deciding what it should look like.
“Develop a launch concept for a yoga retreat in Rishikesh targeting NRI executives.”
Wordmark, palette, tone — your brand kit in under an hour.
“Build a brand kit for a B2B compliance SaaS named Vidhi. Trustworthy but not boring.”
Short-form scripts and storyboards that don't sound like ChatGPT.
“10 Reel ideas for a dental clinic in Bandra. Hook-first, hindi-english.”
Sales, content, research, lead magnets.
Cold outreach that gets opened. Calls that get booked.
“20 LinkedIn DM openers for SaaS founders doing $50K-200K MRR in India.”
Long-form, short-form, SEO-form. Sounds like a human, ranks like a robot.
“Write a 1,200-word blog: how Indian D2C brands should think about Meta Advantage+.”
Reads 50 sources before you finish your coffee. Synthesises in 3 bullets.
“Compare top 5 vendors for B2B WhatsApp marketing in India. Include pricing.”
Turns your expertise into a downloadable lead magnet with a real cover.
“Write a 20-page eBook: "The First 30 Days After Pre-Seed" — practical, India-context.”
Gets you found on Google — keyword maps, content clusters, technical fixes.
“Build a 90-day SEO plan to rank a B2B HR-tech blog for 'attendance software India'.”
Spends your budget like it's his own. Meta, Google, every rupee tracked.
“Plan a ₹50k/month Meta ads funnel for a D2C ayurvedic skincare brand.”
Finds the unfair, repeatable channel before your competitors do.
“Design 5 growth experiments to 2x week-1 retention for a fintech app.”
Gets you written about — pitches, press kits, founder positioning.
“Write a press pitch + release for our seed round to Indian tech media.”
Turns browsers into buyers — listings, merchandising, conversion.
“Optimise my Shopify product page for a ₹2,499 brass home-decor piece.”
Code, extensions, full systems.
Working code, not pseudocode. Tested, deployable, opinionated.
“Build me a Razorpay checkout widget in React. Indian compliance, GST aware.”
Manifest V3, popup, background worker — full extension, store-ready.
“Chrome extension: highlight any phone number on a page, one-click WhatsApp open.”
Multi-week builds. Architecture, infra, CI/CD, the whole thing.
“Design a SaaS on Supabase + Next.js for a healthtech booking platform.”
Finance, legal, compliance.
P&L, runway, unit economics. Tells you exactly when you'll run out of cash.
“Build a 24-month financial model for a ₹1Cr seed-stage edtech startup.”
Founder-friendly contracts and India-specific compliance, plain language.
“Draft a SaaS subscription agreement for B2B India customers, GST + DPDP compliant.”
Turns a fuzzy idea into a shippable spec with priorities and a roadmap.
“Write a PRD for an in-app referral feature for a meditation app.”
Finds the story in your numbers — and tells you what to do about it.
“Analyse this churn data and tell me the top 3 reasons users are leaving.”
Keeps customers happy and renewing — onboarding, saves, expansions.
“Design a 14-day onboarding email sequence for a B2B SaaS trial.”
Helps you hire right and keep them — JDs, screening, culture.
“Write a JD + screening scorecard for a founding full-stack engineer.”
Wellness, coaching, tuition, astrology.
When your body breaks before the business does. Knows when to refer.
“I'm sleeping 5h, brain-fog at 3pm, can't focus. What's a 2-week reset?”
Asks the question you've been avoiding. Then helps you answer it.
“I'm overwhelmed building three things. Help me decide what to drop this month.”
Reads your chart with the seriousness of a CFO and the warmth of a grandparent.
“Pick a muhurat for our company incorporation in November 2026. Bangalore based.”
Explains JEE Math, Class 10 Boards, or React hooks with equal patience.
“Teach me JEE-Advanced calculus integration techniques with 5 worked examples.”
No card. Email or Google. Linked to Telegram in one tap.